To become a category leader, you must aim high.
As a digital business, you may have a long-term goal of becoming category leader. Depending on where you are, you might be a laggard today, or it could be a several year journey to get there. To be successful, you're going to need to plan with agility and use OKRs to track and measure your progress along the way.
At Caesar Entertainment, the key to co-innovation is investing in knowledge and making sure there's enough talent internally who have that knowledge to manage risk. It also helps to have a continuous partner like Bounteous on the team to help Caesars with that continuity as things change.