Innovating Customer Experiences - Digital Flow Delivers High Velocity Moments That Matter

Businesses that choose cost optimization face a major risk that customers, demanding faster, easier, more convenient digital experiences, will simply move on. It’s no secret that Millennials and Gen-Z are getting more influential and more digitally savvy every day. Buying habits are rapidly changing. According to a recent Prosper Insights & Analytics survey, Gen-Z and Millennial responders were twice as likely to regularly use social commerce shopping features on social networks like Instagram (30%, 31% vs 17%), Tik-Tok (30%, 29% vs 15%) & Pinterest (19%, 20% vs 11%) when compared with Gen-X. That’s just a quick example of changing consumer behaviors.